# Klein Research

> Klein Research (The Klein Partnership (Aust) Pty Ltd) is a Melbourne-based market research consultancy with over 30 years of experience, helping B2B and consumer businesses make better decisions through bespoke qualitative and quantitative research. Klein is ISO 20252 certified and specialises in turning market research into commercial insight and business strategy.

Klein positions itself as a research partner rather than a supplier. The firm designs custom methodologies for each project — there is no one-size-fits-all approach — and delivers outputs intended to guide change, drive understanding, and help client businesses grow. Klein works across both B2C and B2B, with deep sector experience in automotive, consumer goods, financial services, government, industrial, retail, and transport.

Key facts:
- Company name: The Klein Partnership (Aust) Pty Ltd (trading as Klein Research / Klein)
- Location: Level 4, 54 Wellington Street, Collingwood, Victoria, Australia 3066
- Phone: +61 3 9087 7333
- Accreditation: ISO 20252 certified (international standard for market, opinion and social research)
- Leadership: Simon Edwards (Managing Partner), Richard Birks (Senior Partner)

## Core pages

- [Home](https://kleinresearch.com.au/): Overview of Klein as a market research consultancy helping clients make better decisions through actionable insights.
- [About](https://kleinresearch.com.au/about/): 30+ year history, research philosophy, team bios (Simon Edwards, Richard Birks, Chaturika Perera, Tom Mackay, Darren Mack, Samantha Caffyn, Nick Crabb), and client testimonials from Forty Winks, Bunnings, Harris Scarfe, Spinach, GPC Asia Pacific, Capricorn, GFG Alliance, Bapcor NZ, and Gale Pacific.
- [Our Market Research](https://kleinresearch.com.au/our-market-research/): Research services offered — Market Segmentation, Consumer Usage & Attitudes, Customer Experience (CX), Brand Tracking, Brand Positioning, Concept Testing, Advertising Testing, and Pricing Research.
- [How We Do It](https://kleinresearch.com.au/how-we-do-it/): Methodologies and techniques — Qualitative Research, Quantitative Research, Focus Groups, In-depth Interviews, Online Surveys, Telephone Surveys, Online Dashboards, Data Analytics, Intercepts/Face-to-Face Interviews, and Mystery Shopping.
- [Who We Work With](https://kleinresearch.com.au/who-we-work-with/): Industries served and a public client roster across Automotive, Consumer Goods, Financial, Government & Councils, Industrial, Retail, and Transport sectors.
- [Contact](https://kleinresearch.com.au/contact/): Contact form and office details for research enquiries.
- [ISO 20252 Certification](https://kleinresearch.com.au/iso-20252-certification/): Klein's ISO 20252 accreditation statement — the international standard for market, opinion and social research.

## Services offered

- **Market Segmentation** — Strategic segmentation structures identifying target customers and positioning for each segment.
- **Consumer Usage & Attitudes (U&A)** — Detailed understanding of consumer attitudes, perceptions, behaviours, and decision-making.
- **Customer Experience (CX)** — Proprietary CX measurement methodology that tracks performance and identifies drivers of satisfaction, with a roadmap to improvement.
- **Brand Tracking** — Quantitative measurement of brand health over time to assess marketing and sales effectiveness.
- **Brand Positioning** — Understanding rational and emotional brand perceptions relative to competitors to identify differentiated positioning.
- **Concept Testing** — Feedback on new products, services, and initiatives to filter and refine concepts before launch.
- **Advertising Testing** — Pre-investment testing of advertising and communications approaches used by major Australian brands.
- **Pricing Research** — Diagnostic methodologies to quantify willingness to pay and optimise feature/price combinations.

## Research methodologies

- **Qualitative**: Focus groups (up to 9 participants, semi-structured discussion guides), in-depth interviews (particularly for B2B and sensitive topics).
- **Quantitative**: Large-sample surveys with structured questionnaires, statistical analysis, and strategic interpretation.
- **Data collection modes**: Online surveys (including mobile), telephone surveys, face-to-face intercepts, mystery shopping (iPad-based field audits).
- **Reporting**: Detailed interpretive reports plus online dashboards for dynamic, interactive visualisation.
- **Analytics**: In-house analytics team with 30+ years combined experience handling complex and routine data problems end-to-end.

## Industries served

Automotive, Construction, Consumer Goods, Engineering Services, Financial Services, Government and Councils, Industrial, Property and Real Estate, Retail, Services, Transport.

## Notable clients (publicly disclosed)

- **Automotive**: AAAA, AMA Group, BNT, Burson Auto Parts, Capricorn, Goodyear, Motorsport Australia, NAPA Auto Parts, Repco, Ultratune.
- **Consumer Goods**: Asahi, Austral Bricks, Bostik, Milwaukee, Swisse, Davey, Daytek, Gale Pacific, Irwin Tools, Laminex, Lion, Maxwell & Williams, Mercator.
- **Financial**: BSP, Catholic Super, Real Insurance.
- **Government & Councils**: City of Melbourne, Melbourne Water, Supreme Court, Yarra Ranges Council.
- **Industrial**: Gale Pacific, Haynes Paint, Ideal, Liberty (OneSteel / GFG Alliance), Marley, Nobles, Rexel, Timberlink.
- **Retail**: Amcal, Beacon Lighting, Bunnings, Carpet Court, Forty Winks, Hairhouse, Harris Scarfe, Kathmandu, Officeworks, Plush, SMM, Spotlight, The Good Guys (TGG).
- **Transport**: Department of Transport and Planning (DTP), Metro Trains, Pacific National, Patrick, Public Transport Victoria (PTV).

## Optional

- [Privacy Statement (PDF)](https://kleinresearch.com.au/wp-content/uploads/2023/02/Klein-Privacy-Policy.pdf): Klein's privacy policy covering the handling of research participant and client data.