You’re not in business to sit still. To grow and prosper, and solve the problems that impede you, TKP asks the right questions, in the right way, to the right people. Think of us as your partner in business growth.
The main techniques we utilise are as follows…
Segmenting your market is a critical strategic marketing decision that has implications across your organisation. Klein work with you to develop a meaningful and actionable segmentation structure that identifies who you are best to target, and how to position yourself with each segment to maximise success.
Understanding how consumers choose and use your products and services underpins your organisation’s decisions. Klein will give you a detailed and comprehensive understanding of consumers’ attitudes, perceptions, behaviours and decision-making.
Customers who have a positive experience with you are more likely to spend with you, revisit, and recommend you to others. Our tested and proprietary approach to customer experience measurement provides not only a picture of how you perform, but also what is more or less important in making customers satisfied. We give you a roadmap to improvement and help you get there.
Effective management is underpinned by robust measurement. Klein’s approach will quantify your brand’s health, and track its performance over time, to assess the effectiveness of your sales and marketing activities and guide future decisions.
Understanding how consumers perceive your brand relative to your competitors (both rational and emotional) unearths opportunities for you to build a differentiated positioning in the market that is unique and compelling.
New initiatives, products and services are an investment in time, money and opportunity. Klein will gain feedback from your potential audience to help you filter and refine concepts to create ‘winning ideas’, and understand the critical factors that determine success.
Deciding the right advertising approach can be hard. Our tried and true approach to advertising and communications testing – used by some of Australia’s leading brands – will provide direction before you make the investment, so you communicate the right messages to the right people.
Our diagnostic methodologies will help you understand and quantify the role of price in consumer decision making, what consumers are willing to pay for your product or service, and the optimum combination of features.