About Klein

During every moment of our 30-plus years, we’ve been refining our understanding of B2B and consumer markets, challenges and opportunities. We’ve helped a lot of businesses make better decisions. Chances are, we’ve seen issues similar to yours, so we’ll know how to help.

Our research philosophy is refreshingly practical. No one-size-fits-all approach here. From designing research to delivery of findings, we work with you, and for you (and clients tell us we’re pretty great to work with too.)

You’ll always feel like you have a trusted partner to talk to. We speak business language. Your language. We’re straight shooters and clear communicators.

And it’s your business that reaps the rewards. By asking the right questions and uncovering the most relevant insights, we deliver outputs that can guide change, drive understanding and help your business thrive.

After all, our success relies on yours.

"Klein are a true brand custodian for our business; having guided our brand & business development decision making since 2014. They are down to earth, honest and trustworthy; working alongside the team at Klein is a rewarding experience."

ALEX D'AMICO

Head of Marketing, Forty Winks

"For more than two decades Klein has worked closely with the Bunnings business to provide exceptional customer research and insights which has helped shape the Bunnings offer as it is today."

CLIVE DUNCAN

Director – Merchandising & Marketing, Bunnings

"Their combination of grey hair and rocket science is perfectly attuned to our needs. A true Strategic Partner, the team at Klein understand us well beyond the brief."

SIMON BURRETT

General Manager – Marketing, Harris Scarfe

"Klein has the experience and confidence to tell you what you need to hear; not just what you want to hear."

CRAIG FLANDERS

Co-founder & CEO, Spinach

"Klein gain deep insight into what is truly important to our customers and how they rate our performance. Their model is extremely powerful, easily understood and actionable."

ROB CAMERON

Managing Director and CEO, GPC Asia Pacific

"Since 2014 Capricorn have engaged Klein to undertake numerous research projects on its behalf, including focus groups as well as qualitative and quantitative research. The Klein team have always delivered, with their reports containing valuable insights used to guide our strategy development."

DAVID FRASER

CEO, Automotive, Capricorn

"Klein have provided Liberty OneSteel with a unique model and service we could not find in the market, and we remain one of their most satisfied customers."

MARK SCHOLEM

BDM, GFG Alliance Australia

"Klein’s work has been invaluable – an enormous assistance to effective decision making processes, planning and commercial outcomes."

COLIN DALY

COO, Bapcor New Zealand

"We learn what we need to know, not just what we want to hear. They are a true partner of our business."

NICK PRITCHARD

Group Managing Director, Gale Pacific Limited

Our people

Simon Edwards

Managing Partner

Engineers love identifying and solving problems which might explain why this qualified engineer has embraced market research. Simon loves the diversity of organisations he deals with, getting to know them intimately, and seeing them embrace research insights. When Simon isn’t working you’ll find him working the controls on his guitar amp. Simon has a passion for music, which he makes, listens to and obsesses over. His neighbours will tell you he’s a much better market researcher than he is a musician.

Richard Birks

Senior Partner

Combining his history selling chocolate and his love of puzzles, Richard finds nothing sweeter than helping clients solve their problems to make the right decisions for their business. Famous in the office for wanting to buy the product the client sells for every job he does, riding bikes slowly and cooking pizza quickly.

Chaturika Perera

Senior Researcher

Chaturika is a Senior Researcher at Klein with over 8 years of experience in the market research world. She's a pro at handling everything from customer experience and brand tracking to mystery shopping and new product testing. Whether it’s a custom project or ongoing tracking study, Chaturika knows how to dig deep into data and deliver insights that matter.

Tom Mackay

Senior Researcher

Tom is a Senior Researcher with nearly 15 years’ experience. He’s been a passionate researcher since his first gig picking the best new products to put on supermarket shelves. Tom is a true allrounder but has particularly honed his skills in managing large, complex research programs and quantitative analysis techniques. Outside of market research, Tom loves hanging out with his labrador, Ellie and watching his footy team fail to make the finals (as a long-suffering Essendon fan).

Darren Mack

Research Analyst

Darren is a seasoned data analyst and project manager with 17 years of market research experience. He’s spent over a decade managing quantitative fieldwork, working closely with both internal teams and external stakeholders. Darren knows how to keep things running smoothly and securely. He’s a master of research platforms and is equipped with all the technical skills needed to create data-driven success.

Samantha Caffyn

Research Associate

Samantha joined Klein in 2023 while finishing her Bachelor of Commerce. Sam has already developed significant prowess in fieldwork management, data validation, and delivering high-quality market research reports. She has specific skills in mystery shopping, brand tracking, and customer and employee sentiment projects.

Nick Crabb

Research Associate

Nick is a market research professional with an aptitude for solving client problems and delivering actionable insights. He has built key industry knowledge and practical skills at Klein, with expertise ranging across retail, automotive, and industrial product fields. In his spare time, he’s busy playing and watching the footy (he’s a big Port fan, we won’t hold it against him).